The biggest leap on Billboard's Social 50 chart this week belongs to YouTube phenomenon Alex Day, who profits from the buzz generated by his top five debut on the Official U.K. Singles chart. On the Social 50 tally, he flies 47-28 in just his second week on the list.
The chart's rankings are determined by activity monitored on YouTube, Vevo, Facebook, Twitter, MySpace and iLike, using a formula that blends weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.
Day's "Forever Yours" debuted at No. 4 on the U.K. Singles Chart with 53,000 units sold and drummed up a lot of buzz on the singer in his challenge to be the (much-talked about) "Christmas No. 1." The ultimate victor was "Wherever You Are" by the Military Wives, which shifted a massive 556,000 copies.