Bubbling Under: Marina & the Diamonds Shine
Bubbling Under: Marina & the Diamonds Shine

Each Friday, Chart Beat presents "Bubbling Under," a weekly look at new and noteworthy acts making their way toward Billboard chart success.

Up this week: Marina & the Diamonds, Margo Rey, Florida Georgia Line and Michael Lynche

Marina & the Diamonds
While Marina & the Diamonds (Marina Diamandis) has flirted with U.S. chart success in the past, the Elektra/Atlantic act could be on its way to its first hit single with "Primadonna." The track, from her recent No. 1 U.K. album "Electra Heart," is percolating under the threshold of both the Pop Songs and Dance/Club Play Songs charts. Its official video has collected nearly 6 million YouTube views, while American radio outlets leading the charge include Sirius XM's Hits 1, KDHT Denver and WXXX Burlington, Vt.

Margo Rey
Acapulco-born, Texas-raised singer/songwriter Margo Rey charts her third entry on Adult Contemporary since late last year, as "Between Us" bows at No. 29. It's a notable achievement for the Organica signee, considering the format's almost exclusive reliance on multi-format hits released on major labels. Rey wrote all but one song on her album "Habit," due this summer. She penned two tracks with John Oates, including "Let the Rain," which reached No. 17 on AC. Later this year, Rey will join the 25-date 15th Anniversary Dave Koz & Friends Christmas Tour.

Florida Georgia Line
Progressive country/rock duo Florida Georgia Line bubbles under Country Digital Songs (8,000 downloads sold, up 25%, according to Nielsen SoundScan) with "Cruise" (Big Loud Mountain), the lead single from the twosome's second EP, "It'z Just What We Do," which logs a third week on Country Albums (No. 59). The pair takes its name from the members' home states, as Tyler Hubbard hails from Monroe, Ga., and Brian Kelley is an Ormond Beach, Fla., native. The tandem is currently opening dates on the "Country Throwdown" tour, which features Rodney Atkins, Justin Moore and Gary Allan.

Michael Lynche
2010 "American Idol" fourth-place finalist Michael Lynche makes his Billboard chart debut, as "Who's Gonna Love You More" (Big3) begins at No. 36 on Adult R&B. The Floridian's song is receiving its strongest support from Southern stations, including WAKB Augusta, Ga., and KDKS Shreveport, La. During the recent 11th season of "Idol," Lynche served as a correspondent on WNYW-TV's "Good Day New York," critiquing and evaluating weekly "Idol" performances.

Reporting by Keith Caulfield, Wade Jessen, Karinah Santiago and Gary Trust of the Billboard charts department