Bubbling Under: Cheers to Sam Adams Pitchman Tim McMorris

Bubbling Under: Cheers to Sam Adams Pitchman Tim McMorris

Bubbling Under: Cheers to Sam Adams Pitchman Tim McMorris

Each Friday, Chart Beat presents "Bubbling Under," a weekly look at new and noteworthy acts making their way toward Billboard chart success.

Up this week: Tim McMorris, Ross Lynch, Kelleigh Bannen and DJ Alex Sensation

Tim McMorris

If you've watched TV recently, you may have found yourself humming a song featured in Sam Adams' current campaign. You may have even bought it: Tim McMorris' breezy folk love song "Overwhelmed" (King's Crown) edges toward the Rock Digital Songs chart with 5,000 downloads sold (up 25%), according to Nielsen SoundScan. The song, released to the iTunes Store last October, has moved almost all of its 14,000 downloads sold to date in the past four weeks, with the cut increasing by at least 1,000 in each frame. Will radio take note? None of the 1,232 stations monitored by Nielsen BDS for the Billboard Hot 100 played the song last week.

Ross Lynch

Another Disney Channel star arrives, as "Austin & Ally"'s Ross Lynch bows at No. 6 on Kid Digital Songs with "Heard It on the Radio" (Walt Disney) (6,000 downloads sold, according to SoundScan). The summery video for the 16-year-old's tune premiered on July 13 and earned more than 400,000 YouTube views in less than a week.

Kelleigh Bannen

Singer/songwriter Kelleigh Bannen looks headed for the Country Songs chart with her first major-label single, "Sorry on the Rocks" (EMI Nashville). BDS reports airplay at 14 of the tally's 128 reporters during the July 9-15 tracking week, with WTHT Portland, Maine, leading with 25 spins to date. The Nashville native self-released the full-length "Radio Skies" in 2008. Her second album, produced by Paul Worley (Dixie Chicks, Lady Antebellum, Martina McBride) is expected this year.

DJ Alex Sensation

Spanish Broadcasting System-owned WSKQ New York's resident DJ Alex Sensation rises 8-7 on Latin Rhythm Songs and approaches Latin Songs with "Noche De Placer," featuring David (RCA) (2.7 million audience impressions last week, according to BDS). Sensation is making smart use of his in-house networking skills to gain support for the track: six of the seven stations that played it last week are SBS-owned (with Clear Channel's WMGE Miami also on board). WODA San Juan, P.R., played the song 35 times in that span, followed by WSKQ (30).

Reporting by Keith Caulfield, Wade Jessen, Karinah Santiago and Gary Trust of the Billboard charts department