Country champs Chris Stapleton and Little Big Town also scored big gains.
Despite not being up for any Grammys this year, Adele scored a social media victory as her song “All I Ask” hit No. 1 on the real-time Billboard + Twitter Trending 140 chart after she performed the cut during the 58th annual Grammy Awards on Monday (Feb. 15.)
The song, from her mega-selling album 25, became the most shared and discussed song on Twitter for two hours. Adding to the buzz: technical difficulties, which caused many Twitter users to weigh in on the performance.
After the telecast, Adele took to Twitter to explain the backing piano’s microphones had fallen onto the piano strings.
The piano mics fell on to the piano strings, that's what the guitar sound was. It made it sound out of tune. Shit happens. X
— Adele (@Adele) February 16, 2016
The Trending 140 chart measures the acceleration of conversation around artists and their music, while the Emerging Artists chart measures the volume of tweets around new artists and their songs.
Meanwhile, Taylor Swift, who walked away with album of the year for 1989, made chart moves of her own. At the beginning of the show, Swift’s “Bad Blood” (featuring Kendrick Lamar) darted to No. 1 on the Trending 140 when the track won the award for best music video in the pre-telecast ceremony. The pair’s win marked one of three victories for Swift, and one of five for Lamar, whose total tally led all winners for the evening.
Country victors Chris Stapleton and Little Big Town also saw their chart fortunes rise after scooping a pair of awards. Stapleton, who seized best country album and best country solo performance - for his album Traveller and its title track, respectively – saw his winning country tune jolt back to No. 1 during the telecast.
Little Big Town, whose “Girl Crush” nabbed best country song and best country duo/group performance honors, saw their hit tune briefly become the most discussed song on Twitter after performing the track during the ceremony.
Other big Trending 140 winners for the evening included record of the year champ “Uptown Funk!” The Mark Ronson and Bruno Mars collaboration dashed to No. 2 after Beyonce presented the pair with the award. Elsewhere, Kendrick Lamar’s “The Blacker The Berry” and “Alright” both climbed into the top five following a well-received mashup performance of the two cuts from his 2015 album, To Pimp A Butterfly.
Gwen Stefani also clocked time at No. 1 for “Make Me Like You” after she performed a live music video during the telecast. Immediately after, the singer revealed her third solo album, This Is What The Truth Feels Like, will be released March 18.