“Formation,” which the superstar dropped on Saturday ahead of the big game, remained at No. 1 on the real-time Billboard + Twitter Trending 140 chart after the halftime performance. The cut has been the most discussed and shared track on Twitter for the past three hours and 10 of the previous 18 hours.
The “Formation” success underscores Bey’s social media run over the entire halftime show: she generated 1.3 million global tweets during the event, according to Twitter.
The Trending 140 chart measures the acceleration of conversation around artists and their music, while the Emerging Artists chart measures the volume of tweets around new artists and their songs.
The halftime show headliner, Coldplay, naturally saw a spike in their catalog during the halftime show, led by the return of “Adventure of a Lifetime,” which darted to No. 2 just behind “Formation.” Its return marks its highest peak since Jan. 21.
Coldplay’s other two performed songs, “Paradise” and “Viva La Vida”, made big leaps to reach No. 3 and No. 5, respectively. “Vida” remains the band’s sole Billboard Hot 100 topper to date, having climbed to the summit for one week in June 2008.
Coldplay also ignited more than 774,000 tweets during the halftime show, with “Fix You” hitting No. 6, “Clocks” hitting No. 8 and new ballad “Up & Up” hitting No. 11 on the Trending 140.
Bruno Mars, along with surprise guest Mark Ronson, also benefited from the Super Bowl spectacle. Their smash collaboration, “Uptown Funk!,” returned to No. 2 on the Trending 140 chart, its highest rank since Jan. 16.