Hannah Lux Davis will never forget watching the premiere of Britney Spears’ “Toxic” music video in her senior year of high school. “It was exciting to see an artist transform into different characters. It felt like a spectacle,” she says. She left her native Seattle that summer to pursue video directing in Los Angeles, where she worked on sets as a makeup artist until landing her first big pitch: a water-flooded bedroom scene for Lil Wayne’s “Love Me” with Drake and Future in 2013. These days, the 33-year-old is executing splashy clips for pop’s top tier, including Miley Cyrus, Demi Lovato and frequent collaborator Ariana Grande, whose video for “7 Rings” made the biggest YouTube debut of 2019. Davis is also branching out into film, with a new docu-series on U.S. women’s soccer team superstar Alex Morgan. For Davis, it’s all about “What haven’t we done yet?”
Ciara, "Thinkin Bout You"