Boyle is the former chief growth officer for Insomniac and most recently served as president of Live Nation Japan
Worldwide live entertainment leader ASM Global has named industry veteran John Boyle as global chief content officer to lead the expansion of its development and live entertainment production initiatives.
In making the announcement, ASM president and chief executive Ron Bension said, "It's acknowledged that ASM partner venues lead the industry in events per venue. With John's far-reaching experience and the content team we are building, we will provide a greater number and wider array of profitable events to our venues, which comprise the most iconic family of venues in the world."
In his new role, Boyle will also oversee ASM's plans to grow its position in content generation for its arenas, stadiums, theaters and convention centers and continue leading ASM Globals' effort to serve as the conduit of Live Nation and AEG content.