Touring

ASM Global Names John Boyle as Global Chief Content Officer

John Boyle
Courtesy Photo

John Boyle

Boyle is the former chief growth officer for Insomniac and most recently served as president of Live Nation Japan

Worldwide live entertainment leader ASM Global has named industry veteran John Boyle as global chief content officer to lead the expansion of its development and live entertainment production initiatives.

In making the announcement, ASM president and chief executive Ron Bension said, "It's acknowledged that ASM partner venues lead the industry in events per venue. With John's far-reaching experience and the content team we are building, we will provide a greater number and wider array of profitable events to our venues, which comprise the most iconic family of venues in the world."

In his new role, Boyle will also oversee ASM's plans to grow its position in content generation for its arenas, stadiums, theaters and convention centers and continue leading ASM Globals' effort to serve as the conduit of Live Nation and AEG content.

"ASM Global is committed to deepening our relationships with other promoters, artists, managers, agents and content producers," Bension said. "John’s experience throughout the world and success with artists, live events, sponsorships, technology, brands and fan experiences will enable us to do that in an even greater way."

Boyle is best known for his role as the former chief growth officer and interim CFO of Insomniac Events, spearheading the expansion of its franchise event Electric Daisy Carnival around the world, launching festivals in Mexico City, London, São Paulo, New Delhi, Shanghai and Tokyo. He most recently served as president of Live Nation Japan where he successfully grew market share, secured exclusive booking relationships and launched the Download Festival.

"ASM Global is always projecting into the future to dramatically elevate spectacular live entertainment experiences everywhere on earth and bring people together," Boyle said. "The opportunity to work with such a dynamic team and expand the company’s content and relationships now and down the road is super exciting. With venues ranging from Allegiant Stadium in Las Vegas to Mercedes Benz Arena in Berlin to The Greek Theater in Los Angeles to Coca-Cola Music Hall in Puerto Rico to the largest convention center in North America, McCormick Place in Chicago, our client portfolio is truly exceptional."