Any businesses wishing to apply or reapply for the federal grant program must submit their paperwork by Aug. 20.
Independent live entertainment businesses have until Aug. 20 to submit or resubmit to receive federal assistance under the $16 billion Shuttered Venue Operators Grant (SVOG) program. And although over 15,000 applications have been submitted already with millions distributed, eligible applications are still rolling in with only a week left to go.
"A lot of people could probably still apply, either they didn't know about it or it was too complicated, or both," says Joshua Pollack, co-founder of the newly launched firm MySVOG, which is currently advising more than 100 clients whose work go beyond the concert venues and promoters often associated with the program. Comedy clubs, dance studios, universities, museums, movie theaters and local arts organizations may be eligible for grants up to $10 million too. "Anything with a stage that would take a ticket qualifies on facility side," he says. "There's also promoters, talent managers, agents and the people that put acts on the stage that qualify on the presenting side."