Touring

Event & Arena Marketing Conference Going Virtual In 2021

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The Event and Arena Marketing Conference will return in 2021 as a virtual event, it was announced on Wednesday. EAMC will take place from June 8-10 and kick off daily at Noon EST.  

The format will be similar to past conferences -- with general sessions, breakout group sessions, a sponsor showcase, an evening mixer, and networking opportunities for attendees. EAMC Virtual registration is complimentary, courtesy of EventHub, and opens today. The first 200 registrants are guaranteed a custom gift box delivered in advance of the conference. 

"More than ever, we recognize the importance of networking, educating, and sharing trends and ideas as a critical aspect of not only the Event & Arena Marketing Conference, but the success of the live entertainment industry," said EAMC president Dave Redelberger. "We’re excited to invite past attendees back to join us this year and welcome first-time attendees in this new format, making attendance more accessible than it’s ever been before."

Attendees can expect to hear from an expansive list of guests including Noelle Scaggs of Fitz and the Tantrum. Scaggs is also the founder of Diversify The Stage. The conference will feature discussions with marketing pros from TikTok, Apple Music, Live Nation Canada and more. Plus, professionals from venues across North America including Staples Center, Bridgestone Arena, Climate Pledge Arena, Golden1 Center, Scotiabank Arena and more. 

Agenda highlights include "The Rise of TikTok & Its Impact on the Live Touring Industry," "The Move to Mobile Everything – All You Need in the Palm of Your Hand," "Safe & Sound - PR Strategies for Reopening Your Venue to Fans," and "Diversify Your Venues with Actionable Change."

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New this year will be the announcement of the inaugural Impact Award winner. The Impact Award is an effort from the newly formed Diversity, Equity & Inclusion committee who will honor a professional in the live entertainment industry who made a positive impact as a contributing member in 2020. Submissions are being accepted here, now through April 30. 

Attendees can register here and find a full agenda at eventarenamarketing.comCheck out the EAMC launch video below.