Since 2019, when Live Nation took over management of the The Colosseum at Caesars Palace, AEG has been without an exclusive marquee venue in Las Vegas, but with the new Resorts World deal it's now running the city's hottest new performance space. And it's filling up programming for when concerts are expected to resume this fall.
"The residency has gotten stale," John Meglen, president and co-CEO of Concerts West, told Billboard last year. "Artists bring in their touring shows and bands play X number of nights in a smaller theater—where you can get bottle service as opposed to really getting creative. We want to get back to great shows. We want to create a playground with all the latest bells and whistles, and let artists come in and execute their own unique show and vision."
AEG formed a partnership with Caesars Palace to create The Colosseum and produce Celine Dion’s groundbreaking Las Vegas residency show, which ran from 2003 to 2018 and netted $650 million in sales, according to Billboard Boxscore, making it the most successful residency of all time. It also launched a new model for entertainment in Las Vegas, bringing in the biggest artists in the world’s most state-of-the-art theater with a nightly sell-out of more than 4,000 tickets. Elton John, Rod Stewart, Cher, Bette Midler, Shania Twain and Mariah Carey also all took the stage during AEG’s tenure at The Colosseum.
Katy Perry signing onto a residency seems to make sense for the superstar. She's one of a few contemporary pop acts that could fill a venue of this size for months night after night, and is known for creating spectacular shows. And as a new mother of a baby girl born in August, like many other pop-star parents such as Britney Spears and Backstreet Boys, Perry might appreciate being in one place without the need to travel for touring. Her last tour, Witness: The Tour, which ran 2017–2018, averaged $1.08 million and 11,560 tickets per show, according to Billboard Boxscore. That tour, and her previous one, the Prismatic World Tour, were both promoted by AEG in North America.
Perry also released her sixth studio album, Smile, in August and has been unable to tour around that amid the coronavirus pandemic. Smile debuted and peaked at No. 5 on the Billboard 200 albums chart dated Sept. 12, 2020. The album spent four weeks on the chart. It has earned 402,000 equivalent album units in the U.S. through March 11, according to MRC Data. Of that sum, 67,000 are in album sales. The album contains the Billboard Hot 100 hits "Never Really Over" (No. 15 peak) and "Daisies" (No. 40).
This would would bring a tentpole pop artist to AEG's launch of The Theatre at Resorts World with more big name signings covering other genres like legacy pop, rock and country likely to follow.
AEG declined to comment and Perry's rep did not respond to request for comment.
Additional reporting by Melinda Sheckells.