ACM's Lifting Lives COVID-19 fund helps those in the country music community, including the decimated touring industry.
Through its COVID-19 fund, Lifting Lives, the philanthropic arm of the Academy of Country Music, has already disbursed $1.5 million to country music industry workers whose livelihoods were decimated by the pandemic and plans to distribute another $2 million, much of it donated by digital service providers, Nashville labels and business leaders, by the end of year. ACM board member Scott Scovill, owner of concert video company MOO TV, details how the pandemic has damaged his business and the touring industry in general and encourages people to support Lifting Lives on Giving Tuesday, Dec. 1, as well as pushes Congress to pass the RESTART Act loan program.
This was supposed to be an incredible year for the live music business; one for the record books. Instead, COVID-19 has completely shut down our industry, and we can’t work. I think we all understand what the virus has done, how it affected everyone’s lives and how exhausted we are. We don’t need to rehash that, but we do desperately need some understanding.
There is a misconception that if you go to a concert, the 100 or so people that put that show on work for the artist. Actually only around 10 people work for the artist. The rest work for subcontractors that provide lighting, sound and other companies like mine that do video for concerts. Additionally, there are companies that provide every niche, including catering, pyro and trucking, not to mention the hundreds of people at an arena show who help park the cars, take the tickets, show you to your seat, sell you pizza or pour you that ice cold beer.