Less than a decade ago, a self-described “frustrated punk rocker,” Chris “Bronski” Jablonski, and a sidelined professional dancer, Amber Rimell, crossed paths for a second time while working on Rita Ora’s then-upcoming tour. Bronski — whose band never took off, but who had become an expert in audio, lighting and onstage visuals — and Rimell — whose knee injury halted her dance career but drove her to become a choreographer — decided to pitch their own creative direction.
They say Ora was adamant that they execute it, and in November 2012 they formed their own creative studio: Tawbox. Additional work with Ora sustained momentum, but it wasn’t until Stormzy enlisted Tawbox for a 2017 tour that the two-person team became a go-to company for performers in the United Kingdom. “Stormzy’s 2019 Glastonbury [headline] performance was a huge turning point, with people reaching out and wanting to work with us,” says Rimell. Now, fresh off directing three of nine performances at the BRIT Awards in February, Tawbox is eager to grow its presence outside the United Kingdom.