Justin Bieber is squeezing some of the concerts on his new tour into smaller venues because of slower-than-expected ticket sales.
Some of the larger shows planned on the “Yummy” singer’s upcoming Changes Tour have not been selling well and sources say he and management made the strategic decision to downsize some concerts in smaller markets to avoid heavy losses on the 45-date tour. Eight stadium shows were moved to smaller arenas for his first outing since the 2017 Purpose Tour.
The announced shift came the same day that Austin mayor Steve Adler announced he was canceling South by Southwest amid concerns over the spread of coronavirus. Fear of the illness have caused serious nervousness in the live music world, although Live Nation CEO Michael Rapino noted on the company's fourth quarter earnings call on Feb. 27 that sales were up 10% for the first two months of 2020. Virus fears don’t appear to have hurt other big pop tours: BTS' similar-sized 'Map of the Soul' stadium tour is nearly sold out, for example, and tickets for that tour went on sale a week after Bieber's Changes tour went on sale.