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Live Nation Partners With Canadian Promoter Evenko

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Courtesy of Live Nation

      

Live Nation has announced a partnership with Canadian promoter and producer Evenko. The strategic partnership will build on a 15-year working relationship between the two companies and is intended to grow entertainment opportunities in Quebec and Atlantic Canada.

"This is great news for Evenko and music fans throughout Quebec, who will now enjoy a broader range of concerts and shows, with Montreal becoming a must stop on major international artists’ world tours," said president and CEO of Evenko Jacques Aubé in a release. "This partnership will allow us to benefit from Live Nation’s global promotional strength to promote our festivals and events in Montreal and Quebec, as well as Evenko Agency and Spectra Musique artists’ tours outside the province."

Evenko will continue to oversee all operations of the business, including the more than 1,500 musical, family and sporting events it produces annually throughout the province of Quebec and Atlantic Canada. The Canadian promoter will continue to operate under the same name and will continue to produce its numerous festival properties, including OSHEAGA Music and Arts Festival, îLESONIQ and the recently announced country music festival LASSO Montréal.

Evenko will also continuing to manage and program a variety of venues including, Bell Centre, MTELUS, Place Bell and the Corona Theatre.

"This partnership brings with it a beautiful synergy and a shared belief in bringing the biggest concerts to Quebec and Eastern Canada," said Live Nation Canada chairman Riley O’Connor in a release. "Having been born and raised in Montreal, I am truly excited to collaborate with our friends at Evenko to further strengthen our presence in the marketplace and expand our international footprint."

Day-to-day operations of Evenko will continue to be in the hands of its current employees with the head office, management group and staff remaining in Montreal. Aubé, who’s played an important role in Evenko since 1997 and was most recently COO, now assumes the leadership of the newly created entity as president and CEO.


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