CTS Eventim Buys Majority Stake in Austrian Promoter Barracuda Music

Vienna, Austria
Pintai Suchachaisri/Getty Images

Vienna, Austria.

HAMBURG — German ticketing and live events company CTS Eventim has acquired 71 percent of shares in the Austrian concert promoter Barracuda Music, expanding its European portfolio to include some of the nation’s most popular concerts and festivals. With the transaction, which was approved by antitrust officials, Barracuda becomes part of the Eventim Live promoter network.

CTS Eventim says it sold 250 million tickets in 2018 using the company’s systems – through stationary box offices, mobile and online, via portals including eventim.deoeticket.comticketcorner.chticketone.it, and entradas.com.

Some of Europe’s most renowned venues are operated by CTS Eventim, including the LANXESS arena in Cologne, the Waldbühne in Berlin and the EVENTIM Apollo in London. CTS Eventim AG & Co. KGaA has been listed on the stock exchange since 2000 and is currently a member of the MDAX segment. In 2018, its 3,141-strong workforce generated more than 1.2 billion euros in revenue across the 21 countries it operates in.

Barracuda Music has grown steadily since its founding in 2004. The group bundles the activities of several independent concert promoters, including the organizers of the Electric Love, Frequency and Nova Rock festivals. Artists whose performances in Austria are organized by Barracuda Music include Bob Dylan, David Gilmour, Elton John, the Rolling Stones, Ed Sheeran and Robbie Williams. Since 2012, Barracuda has also been the exclusive organizer of concerts at the historic Clam Castle, which has since become established as one of Austria’s most popular and prestigious venues.

CTS Eventim CEO Klaus-Peter Schulenberg said: "We want to offer artists not only powerful ticketing services, but also international touring opportunities. Strengthening our market position in Austria is therefore an obvious step. Barracuda is one of Europe’s most creative concert promoters and ideally complements the portfolio of our EVENTIM LIVE promoter network. I am delighted that Ewald Tatar and his management team will continue to drive forward the development of Barracuda in their proven manner."

Ewald Tatar, who will continue to lead Barracuda’s operations from Vienna, said: "I look forward to this opportunity to continue Barracuda’s success story in the future with the support of a global player like CTS Eventim. In particular, collaborating with the Eventim LIVE promoters will help us to offer artists, venues and fans the best possible solutions. I am confident that we, and hence Austria’s concert scene as a whole, will benefit greatly from this partnership."

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