Live Nation to Take Over Venue Used for New York's Playboy Club

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Courtesy of Live Nation


Cachet Hotel NYC has announced a partnership with Live Nation to bring entertainment and concerts to the space currently occupied by the Playboy Club in New York City.

The hotel, acquired and developed by Merchants Hospitality and principals of Cachet in 2017, terminated the creative team responsible for running the Playboy Club in order to accommodate the new Live Nation venue and create more usable event and dining space. The Playboy Club at the Cachet Hotel was open for a little more than one year.

"We are thrilled to have Live Nation at the Cachet Hotel as they will undoubtedly create an unbelievable live entertainment experience for our hotel and dining guests,” said CEO of Merchants Hospitality Abraham Merchant in a release. “In addition to the brand alignment between Live Nation and Merchants Hospitality, both known for creating best-in-class hospitality and dining experiences, we saw a real opportunity to create the best live music concert venue in a VIP setting. Live Nation's successful track record building out VIP experiences shares the same brand ethos as Merchants Hospitality and its portfolio of properties.”

The newly built concert venue and event space located at 510 West 42nd Street features state-of-the-art audio-visual concert technology and is joined in the hotel by two dining destinations, Treadwell Park and the new Merchants Steakhouse opening in January 2020.

While ticketed events are open to the public, dining guests of Merchants Steakhouse and Treadwell Park, along with Cachet Hotel VIPs will have priority seating in the new Cachet concert venue.


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