No word on how Nathan Hubbard's ticketing startup Rival, which won the Kroenke contract from AXS, will be involved going forward.
Ticketmaster is planning a long-term role in Denver, potentially providing ticketing services for Kroenke Sports and Entertainment, Billboard has learned. Nathan Hubbard's firm Rival had won the contract to provide ticketing for KSE starting Aug. 1, Billboard reported earlier this month.
Ticketmaster engineers are now on the ground at the Pepsi Center working on transitioning KSE venues off AXS and executives at the Live Nation-owned ticketing company have begun direct talks with the Kroenkes, Billboard has learned. Venues like Dicks Sporting Good Park in Denver and the 1st Bank Center in Broomfield, Colorado have already begun listing tickets with Ticketmaster and KSE's Major League Soccer team the Colorado Rapids is now using Ticketmaster for single game ticket sales. Single game sells for the NBA typically begin in August after the league's schedule is released.
Earlier this month, Billboard reported that Ticketmaster had agreed to begin selling tickets for KSE on a month-to-month basis as ticketing startup Rival worked through a complex data migration with KSE's former ticketing partner AXS. Rival was officially announced last year by former Ticketmaster CEO Nathan Hubbard, with backing from Silicon Valley's Andreessen Horowitz and Santa Monica, Calif.-based Upfront Ventures. Josh Kroenke, who serves as president of both Denver Nuggets and the Colorado Avalanche, is a Rival investor.