The ticketing giant is stepping in as the Pepsi Center and Kroenke's transition off the AXS ticketing system gets messy.
Nathan Hubbard is getting an assist from a familiar brand -- Ticketmaster.
Kroenke Sports & Entertainment, the first client of Rival -- the ticketing startup Hubbard launched last year -- is also working with Ticketmaster as its contract with AXS comes to an end on Aug. 1. Billboard has learned the transition has not been seamless, and Ticketmaster officials are now on the ground in Denver to provide interim ticketing services on a month-to-month basis. Those officials are helping Kroenke -- whose venues include the Pepsi Center in Denver -- with a large data migration that Rival has struggled with and sources say is being partially driven by AEG-owned AXS, which had powered Kroenke's regional ticketing system Altitude since 2009.
It's also led to allegations that AXS officials aren't making the transition easy for Rival as its launch date approaches and Hubbard's company takes over an agreement first signed by officials with Cleveland Cavaliers owner Dan Gilbert's ticketing firm Veritix approximately 10 years ago. (AEG and AXS bought Veritix in 2015).