TikTok says that proceeds from the collection will go "largely" to the creators involved.
TikTok is officially entering the NFT game with "TikTok Top Moments," a collection of NFTs dropping this month from platform-defining creators like Lil Nas X and Bella Poarch.
The NFTs will exist on the Ethereum blockchain and will be powered by the protocol Immutable X, which claims that all of its NFTs are 100% carbon neutral. Each drop, which takes place here, pairs a TikTok creator with a prominent NFT artist, and includes both a one-of-one NFT memorializing a viral TikTok video as well as other limited-edition NFTs.
On Oct. 6, Lil Nas X -- whose "Old Town Road" was arguably the first TikTok-born smash -- will fittingly be the first creator to drop official TikTok NFTs, made in partnership with the artist Rudy Willingham. The drop will NFT-ify a stop-motion TikTok video Willingham created in tribute to Lil Nas X's "MONTERO (Call Me By Your Name)."