The six-week event, which opens Sept. 9, will highlight the climate crisis through a series of artist-created installations.
Undercurrent, a new cause-oriented experiential platform merging the worlds of music, technology and the visual arts, will launch its first-ever event on Sept. 9, 2021, it was announced today. To be housed in a two-story, 60,000-square-foot space in Brooklyn, the inaugural climate crisis-themed exhibition will feature a series of immersive, interactive exhibits developed by musical artists including Bon Iver, Jorja Smith, Miguel, Actress, Khruangbin, Aluna, Jayda G, Mount Kimbie and Nosaj Thing, with more to be announced.
Established by music industry veterans Steve Milton and Brett Volker, Undercurrent was designed to offer a new way for audiences to experience music while also inspiring them to get involved with social causes, the founders tell Billboard.
"We see it as a new medium for which artists and musicians can create, and hopefully new ways that they can engage with their audiences and their fans,” says Volker. He adds that the event will raise awareness and funds for three main environmental non-profits -- Kiss the Ground, Ocean Conservancy, and/or Global Forest Generation -- all of which created their own installations to spread awareness of their specific causes while offering ways for attendees to donate.