"There's going to be whole new ways to tell stories through this medium."
Cryptocurrency exchange Crypto.com has hired Joe Conyers III to lead development of its new invite-only NFT platform, the company announced today.
In his new role, Conyers – who joins Crypto.com from Downtown Music Holdings, where he served as chief strategy officer – will serve as the company's executive vp and global head of NFTs, forging relationships with top artists, athletes and sports leagues to take part in the new platform.
Speaking with Billboard, Conyers says the currently exploding NFT market represents a way for artists to exercise control over their art and careers in the digital arena. “I think the storytelling aspect has been taken away from them in a lot of ways with the DSPs,” he says. “It's just go, go, go to playlists, and now there's more ways to tell your story. In the same way I think also the music video had its own heyday of telling stories, there's going to be whole new ways to tell stories through this medium.”