The one-year deal deepens the partners’ relationship, which began in 2014.
Digital rights organization Merlin has renewed a one-year deal with JioSaavn, a leading Indian streaming platform, to license its content primarily in India, a country whose music consumers are largely focused on streaming domestic repertoire, the companies tell Billboard.
The new one-year deal gives JioSaavn's more than 100 million monthly average users access to Merlin's catalog, which represents about 15% of the global digital recorded-music market.
For London-based Merlin, which has distributed more than $2 billion to its almost 900 members since launching in 2008, the deal solidifies a relationship it has had with Saavn since 2014. The renewal is the first since the streaming service merged with Reliance Industries’ JioMusic in 2018, creating JioSaavn, in a deal that valued the combined company at $1 billion. (JioSaavn now comes pre-installed on Jio's own JioPhone and is also available for web, Android, and iOS users.)