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Drake Breaks Apple Music's 2021 Records for Most-Streamed Album, Artist in a Day

He set the new bar less than 12 hours after releasing 'Certified Lover Boy.'

Less than 12 hours after its release, Drake’s sixth studio album Certified Lover Boy already broke Apple Music’s 2021 record for the most-streamed album in a single day, the streaming service tells Billboard. That success also has helped make Drake the most streamed artist on the service in 24 hours this year. Stream totals will continue to accumulate throughout the day.

The album was released just after midnight EST on Friday (Sept. 3), after repeated delays due to knee surgeries, and a final hour-long push last night to add some final flourishes.

Certified Lover Boy features a long list of top-tier collaborations, including appearances from Jay-Z, Lil Baby, 21 Savage, Lil Durk, Rick Ross, Ty Dolla $ign, Lil Wayne and Tems, among others.

In the description for the project on Apple Music, Drake describes Certified Lover Boy as "a combination of toxic masculinity and acceptance of truth which is inevitably heartbreaking."

Apple Music has had two consecutive record-breaking weeks, with Kanye West’s latest album Donda breaking a long list of records on the platform, some of which may fall before the first week of Certified Lover Boy comes to a close.