He set the new bar less than 12 hours after releasing 'Certified Lover Boy.'
Less than 12 hours after its release, Drake’s sixth studio album Certified Lover Boy already broke Apple Music’s 2021 record for the most-streamed album in a single day, the streaming service tells Billboard. That success also has helped make Drake the most streamed artist on the service in 24 hours this year. Stream totals will continue to accumulate throughout the day.
The album was released just after midnight EST on Friday (Sept. 3), after repeated delays due to knee surgeries, and a final hour-long push last night to add some final flourishes.