Spotify's Canvas video-looping feature that allows artists to create essentially moving album art on the platform is getting its own marketplace connecting musicians with visual designers. Spotify for Artists announced the news Thursday (Nov. 19), as well as that the format is being made available to more artists following its expanded beta launch last October.
The new marketplace is hosted by Spotify's SoundBetter platform, which connects musicians with audio professionals like producers and mixing engineers, and will give artists access to visual designers who have a proven track record of creating high-performing Canvas videos. The designer marketplace will work similarly to SoundBetter, matching artists with designers who meet their budget. Once a deal is made, artists share the details of their track and overall creative vision; the designer then comes back with a custom Canvas tailored to their song. (Musicians can post jobs and hire providers for free through SoundBetter, though providers are charged a small commission.)