The annual unveiling offers a snapshot of fan listening behavior over the past year.
Following the release of Spotify's “Wrapped” 2019 campaign for listeners earlier this week, the streaming service is now offering up insights for its artists.
Each year, Spotify’s Artist Wrapped campaign -- created for users of Spotify for Artists, a suite of tools offering a variety of year-round data insights for musicians -- provides artists and their teams with a personalized “micro-site” (available in 26 languages) of fan listening behavior throughout the year. Statistics in the overview include total hours streamed; highest number of fan streams per hour; increases in followers, total listeners, new listeners, streams and playlist adds; number of countries where fans are located; country that grew by the highest percent of listeners; and number of fans that had the artist listed as their No. 1 artist.
One additional component included this year is a quiz asking artists how many hours of sleep they think listeners lost to their music (i.e. listened to their songs between the hours of 1 a.m. and 6 a.m.) over the past year. Spotify reveals that overall, Spotify listeners lost more sleep to Billie Eilish than any other artist on the platform in 2019.