Even in an era where streaming records are seemingly broken with regularity, there are still thresholds that are worth stopping to acknowledge. And last week served up one of them.
For the week ended Nov. 21, U.S. audio and video on-demand streams passed 1 trillion for the first time ever in a calendar year, tallying 1.002 trillion streams so far this year, according to Nielsen Music. At the same time last year, there were 765.2 billion audio and video on-demand streams in the U.S.
Overall, that has represented 31% growth year-over-year to date; if that rate continues, by the end of 2019, the number of audio and video on-demand streams in the U.S. could reach 1.181 trillion, up from 901 billion for the entirety of 2018, according to Nielsen Music.