Music marketing firm Linkfire has struck a deal with Apple Music to provide artists with additional attribution data from the streaming service, according to a new post on the company’s website.
“Discover which of your links, channels, and activities are actually driving streams on Apple Music, and where those streams are coming from,” the post reads. "You can now match your off-platform campaigns with on-platform behavior and cut down on budget burners."
Linkfire allows artists to create “smart links” that direct fans to a landing page listing links to their music on different streaming services and retail sites. Under the new Apple Music deal, artists can now view data breaking down what fans listen to after clicking through to the service via the smart link. Indeed, though Linkfire has allowed artists to track click-throughs to streaming services from their smart links for some time, they’ve only recently been striking deals with streaming services including Pandora, Anghami and Boomplay to track fans' activities once they land there.