New report shows share of time listening to podcasts, audio books, news, sports and talk radio has risen 20% since 2014.
Spoken word audio is increasingly cutting into the time listeners spend with music, a new report from NPR and Edison Research has found.
Published Tuesday, the report notes the share of time spent listening to spoken word audio -- a category that includes podcasts, news, sports, talk radio and audiobooks -- has increased 20% since 2014, while time spent listening to music decreased by 5% over the same period. The shift was due to a “dramatic increase” in consumption of spoken word audio on mobile devices across age groups over the last five years, according to a press release announcing the study, with 22% of listening in 2019 done on a mobile device compared to just 9% in 2014.
“Spoken word can be vastly more intensive listening experience than other types of audio,” said Edison Research vp Megan Lazovick. “People lean in -- they truly listen. Twenty-four percent of all time spent listening to audio is going to spoken word, and that’s especially impressive considering where it was just five years ago.”