SoundCloud Unveils Self-Service Marketing Tool 'Promote'

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It's the latest addition to the streaming platform's premier program.

SoundCloud just unveiled the latest expansion of its SoundCloud Premier program.

On Tuesday (Nov. 12), the streaming service launched Promote, a new self-service tool that will allow Premier creators the opportunity to place their songs atop listeners’ feeds and mobile pages. Using the new tool, artists can set their own budget and choose from a number of advanced targeting options to boost plays, reach a more diverse listenership and build real-time, interactive connections with fans.

Designed to enhance SoundCloud’s “artist first” ethos, Premier’s suite of tools includes fast, direct payouts; free distribution to every major music service; competitive revenue shares; and an effort to curate and champion emerging artists. Premier users also keep 100% of the rights to their music and 100% of earnings from revenues derived from other streaming services. The program is now open to artists 18 and older with original music, no copyright strikes against them and at least 1,000 monetizable track plays on the SoundCloud platform.

In May, SoundCloud made additional moves in the distribution space with the acquisition of the rights management and distribution company Repost Network, viewed as a complement to its Premier service. At the time of the acquisition, SoundCloud noted it would provide artists with a “seamless upstream” to Repost’s tools and services, which include distribution, analytics dashboards and content protection.

You can learn more about SoundCloud Premier's full suite of tools, including Promote, here.