TIDAL is giving five musicians in Detroit a leg up as part of a new program called TIDAL Unplugged.
The initiative was launched earlier this year with funding from philanthropists Robert Nelsen of ARCH Venture Partners and Mark Lampert, founder of BVF Partners and a native of Ann Arbor, Michigan. Their endowment will provide money for recording, marketing, promotion and other business needs for singer-songwriters Emma Guzman, Laurie Love, Olivia Millerschin and Raye Williams and rapper Sam Austins, who were chosen by the TIDAL team from several thousand entries the platform received when it launched the program earlier this year.
"We want to reach out to artists and give them the opportunity to get to that next step," Jason Kpana, TIDAL's Senior Vice-President of Artist Relations, tells Billboard. Each of the artists will receive a production grant to record three new songs, which TIDAL will release, possibly starting during October, via its TIDAL Rising program. On top of that, Kpana says, TIDAL will provide additional support in helping them further their careers.