Taylor Swift’s Lover is still some months out from gracing us with its presence, but it’s already bagged at least one record.
TayTay’s seventh studio set has set a new benchmark for most “pre-added” albums” on a single day by a female artist on Apple Music. Lover chalked up 178,600 worldwide in its first day of availability (on June 13), besting the record set by Ariana Grande’s Thank U, Next. According to reports, it has since raced past 222,400 pre-adds.
Pre-adds are Apple’s cute term for pre-saves, or what the industry called pre-orders in the age before the digital revolution.