Amazon Launches Alexa & Amazon Music in Mexico
Amazon announced Wednesday (Nov. 7) it has launched Amazon Music for Mexico. Both tiers of the company's streaming service -- Amazon Music Unlimited and Prime Music -- are now available to customers.
Additionally, Amazon announced Alexa's launch for Mexico. Beginning in mid-November when Echo devices ship, customers will be introduced to new voice features in Spanish with Alexa, allowing users across both tiers of streaming to experience requesting music vocally and other voice commands.
Amazon Music has also announced a number of specially-curated playlists for Amazon Music Unlimited subscribers, including "Mexicanísimo," which features regional Mexicana acts; "Hecho en México," which offers a mix of modern and classic songs; and "#LoQueSuena," which is updated weekly with new music trending in Mexico.
"With today’s launch in Mexico, we’re bringing our customers an incredible selection of music including hand-curated global and local content created for music lovers in Mexico," said Federico Pedersen, head of Amazon Music for Mexico, in a press release. "Soon millions of songs will be paired with a brand-new way of listening to music through voice on Alexa, delivering a host of brand-new ways to ask for music. We can’t wait for customers to begin their listening experience with Amazon Music."