Republic Records has announced the launch of its new independent music company: Imperial Music. Led by veteran label executive Glenn Mendlinger, the company has already generated over four billion cumulative streams for its artists -- including Bo Burnham, G Herbo and Twice -- since quietly launching less than a year ago.
The New York-based Imperial, which has partnered with Ingrooves Music Group for distribution services, has the flexibility to upstream artists to Republic after first signing, developing and marketing emerging talent on its own. Mendlinger reports to Monte and Avery Lipman, Republic Records co-founders and executive leadership team. (Both Ingrooves and Republic are divisions of Universal Music Group.)