Record Labels

Motown and Youngboy Never Broke Again Partner for Label

YoungBoy Never Broke Again
Jimmy Fontaine

YoungBoy Never Broke Again

Chart-topping rapper YoungBoy Never Broke Again has penned a deal with Motown Records for his label, Never Broke Again Entertainment.

Youngboy and Kyle "Montana" Clairborne will continue leading Never Broke Again, while Motown CEO Ethiopia Habtemariam says she looks forward to growing the label's vision and expanding their reach.

"I’m excited to work with Never Broke Again, a homegrown brand that has created an incredibly authentic and credible movement that represents the next generation in Louisiana’s legacy of ground-breaking hip-hop labels," she says.

The first project under the partnership,  Never Broke Again Volume 1, will be a compilation album featuring 16 unreleased tracks from YoungBoy Never Broke Again, P Yungin, Meechy Baby, Quando Rondo, No Cap, Rjae and Rojay. The album is set to drop in October, with a single releasing this month.

"I felt like I had a responsibility to my artists to make sure to find the right partner for my label," says YoungBoy, who is signed to Atlantic Records. "I’m looking forward working with Ethiopia, Kenoe and Motown Records."

Kenoe Jordan, vice president of A&R at Motown, hails from the same city as YoungBoy, and says he always wanted to bring a partnership with the 21-year-old rapper to Motown. "YoungBoy is an incredible visionary whose confidence in his artistry is only outdone by his dedication and work ethic," he says. "I’m excited to welcome them into Motown and help bring the Never Broke Again label and brand to the next level."

YoungBoy, who has had three projects land atop the Billboard 200 chart in less than a year, is currently awaiting his trial at the St. Martin Parish Correctional Center in Louisiana, after being charged with drug and weapon related offenses. His third album, said to be titled Sincerely, Kentrell, was set to release in May of 2021 and has presumably been halted due to the arrest. His last album, Top, spent 51 weeks on the Billboard 200, peaking at No. 1.