Benjamin Blank has been named president of media at WEA as part of the announcement.
The Warner Music Group has launched a new digital advertising sales and creative content division, the company announced Tuesday (April 27). As part of the announcement, Benjamin Blank has been named president of media at WEA overseeing the department, reporting to recently-installed WEA president Maria Weaver.
The new division will wrap up Warner’s various owned creative content subsidies, including sites UPROXX, HipHopDX and the live music app Songtrust under Blank’s purview, where he will be in charge of creative and ad sales for all the company’s media properties. Blank was most recently CEO & chief creative officer of UPROXX, a site that describes itself as shaping and influencing youth culture, which Warner acquired in 2018.