David Bell has been promoted to executive vice president, head of marketing at Epic Records, it was announced today by label chairman and CEO Sylvia Rhone. With title bump (previously svp, head of marketing) comes greater responsibility for Bell, who will oversee the product, digital and tour marketing teams at the label, as well as personally manage day-to-day initiatives for Camilla Cabello, Travis Scott and the rest of Epic's roster of artists.
Bell's duties will also include the "development of creative and innovative marketing campaigns to grow audience, increase awareness, and drive product consumption," according to the label's announcement on Tuesday. He is based in NYC and will report directly to Rick Sackheim, evp and general manager.
"I was fortunate to work closely with Dave throughout the years," commented Sackheim, "where I witnessed the dedication that he brings to every new project. He has earned the friendship and respect of artists and managers across the board, as well as the marketing professionals that he has both learned from and mentored."