iHeartMedia will premiere new Wilson single on Jan. 17
What happens when two busy talents finally find time to collaborate on a song? “Magic,” declares Charlie Wilson as the R&B/funk icon talks about his new single, “Forever Valentine.” The infectious romantic romp was co-written and co-produced by Bruno Mars.
iHeartMedia will world premiere “Forever Valentine” on its urban AC radio stations nationwide this Friday (Jan. 17). The track will play at the top of every hour from 10:00 a.m. local time to 11:00 p.m. local time. Released through P Music Group and distributed by BMG, “Forever Valentine” will also become available at all major DSP’s on the same day.
“I’ve been having so much fun with this record,” says Wilson of his and Mars’ creative combustion, which initially went through some stop-and-go moments owing to their respective jam-packed schedules. “We talked about the song’s vibe for a while, put a chorus down and then didn’t see each other for a while,” he continues. “Then we ended up on the road together [both performed at London’s Hyde Park Festival in 2018; Wilson also played select dates on the final leg of Mars’ 24K Magic World Tour later that year]. We’d sing every day at lunch time as we further hashed out the song.”