Universal Music Group has launched a new app on iOS and Android called Universal Music Artists (UMA for short) that will provide analytics to its artists and their management teams from Spotify, Apple Music, Amazon and YouTube, as well as social insights Facebook, Instagram, and Twitter in one place. UMG says analytics from Deezer will be added in 2020.
The goal of the app is to allow UMG artists to have a single app they can refer to when they want to look at their analytics, instead of having to bounce between multiple dashboards from the aforementioned services.
UMA will allow artists and their teams to view an artist dashboard that displays total audience, total streams, and can spotlight songs and videos for more detailed breakdowns. The music tab will show the performance of an artists top 40 songs, which can be viewed by platform, globally, and by country; the music tab will also show views of YouTube videos, also globally and on a per country basis.