Until now, Latin artists with joint record deals were the norm. If an act with mainstream potential was signed to a regional Latin label, it would almost always sign a separate deal with a major in order to release its album in English — even if that label was a corporate cousin of the same conglomerate. But Ozuna, the smooth-voiced reggaetonero from Puerto Rico, is the first major Latin artist to pursue a different strategy in Anglo markets -- and he won’t be the last.
In yet another example of the growing importance of the Latin market, Sony Music Entertainment signed the 27-year-old star in a multimillion dollar agreement that sources say may be one of the largest global deals for a Latin artist in recent memory. “It sets Ozuna up to be a global priority,” says Simran Singh, Ozuna’s attorney.
The agreement includes multiple future albums and rights to his two previous albums, which were distributed by The Orchard. This is an extension of Ozuna’s previous deal with the indie label Dimelo Vi, which is owned by his former manager Vicente Saavedra.