Joint venture kicks off with the release of the single "Kinda Love" by Raedio's flagship artist TeaMarrr.
Having already conquered the world of television, Insecure star and creator Issa Rae is making moves in the music business.
On Friday (Oct. 18) it was announced that Raedio -- a record label recently formed by Rae -- has entered a joint venture with Atlantic Records that will kick off with today’s release of the single “Kinda Love” by Haitian-American singer-rapper TeaMarrr.
Billed as an “audio everywhere company,” Raedio will extend its influence across media by aligning its roster of talent with film and TV projects, commercials, podcasts and more, according to a press release. Rae says the label was inspired by her history of centering the work of “female, independent, or Los Angeles-based artists” like SZA, Saweetie and Jazmine Sullivan on Insecure as well as earlier projects.