Maciej Woć Named Managing Director Sony Music Poland & Eastern Europe

Kuba Dabrowski
Maciej Woc

Artist manager and promoter Maciej Woć has been appointed managing director of Sony Music Entertainment Poland and Eastern Europe, tasked with growing Sony’s share of the region’s growing music market.  

Reporting to Daniel Lieberberg, president of Sony Music for Continental Europe and Africa, Woć will oversee all business activities in Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia and the Western Balkans. He replaces Maciek Kutak, who left the company ten months ago.

According to IFPI’s Global Market report, recorded music sales (including performance rights and sync) in Poland grew by 2.9% in 2018 to total $114 million. Although physical still makes up the lion’s share of music revenue (47%), streaming is fast growing in popularity, accounting for 24% of label income last year. 

IFPI places Poland at number 22 in the world music rankings, one place ahead of Russia. Czech Republic is the next biggest music market in Eastern Europe, ranked at number 34 by IFPI, with annual sales of just over $41 million, up almost 8% on the previous year. 

Woć starts his new role Oct. 15 based in Warsaw. Prior to joining Sony, he founded Muzk Management and event promotion business East Eventz, building them into two of the leading companies in the Polish entertainment industry. 

One of his clients at Muzk Management was Sony-signed Dawid Podsiadło, who had the year’s biggest selling album in Poland in 2018 with Małomiasteczkowy. Earlier this year, East Eventz co-promoted a sold out show by Podsiadło at the 60,000-capacity National Stadium in Warsaw. Sony say Woć is no longer actively involved with either Muzk Management or East Eventz.

“Maciej has a fantastic entrepreneurial spirit with a track record of successfully tackling the challenges of today’s rapidly changing industry,” said Lieberberg in a statement. 

Lieberberg continued, “He has the creative energy, A&R capabilities, business drive and understanding of digital economics to drive creative solutions for Sony Music." He went on to say that Woć would use his experience to lead Sony Poland “into a new chapter.”  

“After many years as an independent entrepreneur I feel like I got to know the market from all perspectives,” added Woć. He said he would drive the company “to a new future, to honor the uniqueness of polish culture but to also expand the success of our international artists in the market.” 


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