As part of a regionalization strategy, the label opens new hub in Singapore, and label offices for Def Jam and Astralwerks.
SINGAPORE — Universal Music Group is pushing further into Asia, with a new Southeast Asia headquarters here that will feature hubs for Def Jam and Astralwerks, and a plan to pump up local assets in Vietnam and other countries in the fast-growing music region.
The label opened the doors to a new office this week that will support A&R and marketing teams in Malaysia, Indonesia, Indochina, Thailand, the Philippines and Singapore -- a territory that encompasses some 700 million people.
The sweeping plan includes launching hip hop label Def Jam in Southeast Asia, as well as a hub for dance label Astralwerks. Also joining the Singapore office will be Ingrooves, a B2B label distribution business, and Spinnup, which is focused on emerging DYI artists who are starting out.