He will continue to be based out of Miami, but instead of hashing out marketing plans, he’ll put into play his skills as a certified “Professional Leader & Coach,” “Life Manager,” “Certified University Expert in Emotional Intelligence” and “Certified University Expert in Multiple Intelligences,” among other certifications.
“It's a transformation to a better version of you, because with a better version of you, you can better impact the world around you," wrote Garrocho, who is leaving Warner on good terms. "So, to be able to exercise it as such, I will have to start with myself and embark on a new stage in my life, with the challenges, risks, fears and uncertainties that these changes will entail. I am extremely passionate, excited and motivated with the new direction that my life will take."
A widely respected and beloved executive, Garrocho started out as a musician and composer in his native Mexico in the 1980s. He eventually switched to the industry side, working as marketing director at BMG Entertainment, Sony Music and EMI Music before landing at Warner 10 years ago. There, he helmed campaigns for the likes of Laura Pausini, Maná, Luis Miguel and Jesse & Joy.
The new Garrocho can now be found at elgarrocho.com