Radio

DaBaby 'Levitating' Remix Yanked by Radio Programmers After Homophobic Remarks

DaBaby
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DaBaby performs on stage during Rolling Loud at Hard Rock Stadium on July 25, 2021 in Miami Gardens.

On Aug. 2, just 49.5% of the radio audience for Dua Lipa's "Levitating" was for the remix featuring DaBaby - down from 70.2% a week earlier.

Dua Lipa wasn't the only one "horrified" by DaBaby's remarks about people with HIV and AIDS at last week's Rolling Loud festival in Miami. Radio programmers who play the pop star's music have stripped the rapper from the air over the past 10 days, shifting to Lipa's solo version of top five smash "Levitating" that was released in March 2020 with her Future Nostalgia album rather than the DaBaby remix that dropped last October and has become a smash hit.

Audacy, the country's second largest radio chain, tells Billboard it removed the remix from the airwaves "in light of DaBaby's homophobic statements."

"We pulled everything," says Will Calder, branding and programming director for Cox Media Group-owned Florida pop stations Hot 101.5 in Tampa and Power 95.3 in Orlando. "I couldn't allow that stuff to air on my radio stations and be justified with the support of the community."

On July 27, 70.2% of the radio audience for "Levitating" was for the hit DaBaby remix of the song that's currently sitting at No. 5 on the Billboard Hot 100, according to MRC Data; on Aug. 2, just 49.5% of its audience was from that version. Overall, "Levitating" remains a robust radio hit,  with combined airplay for all versions dropping only slightly from an audience of 12.3 million on July 20 to just over 12 million on Aug. 2.

Billboard

"His comments were just plain wrong, and hurtful," says Jeremy Rice, branding and programming director for WBLI in Long Island, N.Y., which shifted to the solo "Levitating" two days after DaBaby's Rolling Loud comments. "It wasn't a difficult decision. We haven't done a huge press release. We just think it's the right thing to do."

Until DaBaby appeared at Rolling Loud, his "Levitating" remix was driving the song's popularity: As of July 29, the remix had 79% of the song's more than 650 million on-demand streams across all versions, according to MRC Data. (Of that, 511.5 million on-demand streams were for the DaBaby remix, 117.6 million for the original Dua Lipa solo version, and 22.1 million for other versions, including remixes with Madonna and Missy Elliott.)

Some programmers see the controversy as a mixed blessing, since audiences were starting to tire of the DaBaby version. "The Dua Lipa mix sounds good. And you get burn on records, so it's perfect timing," adds Rice, also Cox Media Group's Top 40 format leader. "That wasn't the intention, but some things just work out like that."

In a July 27 Instagram post, Lipa said of DaBaby: "I really don't recognize this as the person I worked with. I know my fans know where my heart lies and that I stand 100% with the LGBTQ community." (Warner reps wouldn't comment for this story. The biggest radio chain, iHeartMedia, also wouldn't comment, but on Tuesday it joined Austin City Limits and other major festivals in dropping DaBaby from its upcoming iHeartRadio Music Festival.)

Lipa's post influenced radio executives' decisions: Audacy's statement said it was "following the lead of Dua Lipa on this."

But the Cox programmers said they paid most attention to their own DJs and listeners. Miguel Fuller, a Hot 101.5 morning-show host in Tampa Bay, is an outspoken LGBTQ supporter who was the St. Pete Pride parade's grand marshal in 2016, and the station has followed his lead. "We switched to the version without DaBaby immediately," Calder says. "It's times like these that really show what matter outside of the one Pride month that's designated out of the year."

In Long Island, Rice's team asked listeners for comments via social media and on the air before switching to the solo Lipa version.

"We wanted to not do a knee-jerk reaction, but do the right thing," says the Long Island programmer. "And his comments were unacceptable."