Entercom Rebrands as Audacy, Retires Name

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Entercom Communications, the country's second largest radio company, wants to make sure consumers and Wall Street know that it's more than just a broadcaster.

The company will rebrand as "Audacy," with the transition beginning immediately.

While the company — which was founded in 1968 and owns more than 200 radio stations — isn't abandoning broadcast radio by any means, it has made a concerted push into streaming audio content in recent years, and wants that to be better reflected in its brand.

"We have transformed into a fundamentally different and dramatically enhanced organization and so it is time to embrace a new name and brand identity which better reflects who we have become and our vision for the future," said Audacy's president and CEO David Field in a statement to THR. "'Audacy' captures our dynamic creativity, outstanding content and innovative spirit as we aspire to build the country's best audio content and entertainment platform."

It's a move similar to the one made by radio giant Clear Channel Communications, which rebranded as iHeartMedia in 2014 to better reflect its push the audio space outside of terrestrial radio.

The company has been on an acquisition spree in recent years, buying legacy businesses like CBS Radio, as well as podcast studios like Cadence13 and Pineapple Street Studios and the influencer platform Podcorn. It also launched, which has become one of the largest streaming audio platforms, and has struck partnerships with companies like HBO, Netflix, Twitch, and FanDuel.

As part of the rebranding, will also rebrand under the Audacy brand name.

Also on Tuesday, the company unveiled a slate of new content, including an exclusive podcast hosted by Demi Lovato, a revamped version of Loveline, and shows from Rich Eisen and Boomer Esiason. The company is also announcing deals with BetMGM to grow its presence in the sports betting space, and with Irving Azoff's Global Music Rights.

The company will also change its ticker symbol on the New York Stock Exchange, going from ETM to AUD on April 9.

This article was originally published by The Hollywood Reporter.