Members of the country music industry gathered at WME in Nashville on Tuesday evening (Feb. 18), to further discuss a recent study that proved that country fans want to hear more women on radio. CMT commissioned the study by Coleman Insights, which surveyed 1,000 radio listeners ages 25-54, and their findings debunked countless myths – specifically that women don’t want to hear women on country radio.
During an hour-long presentation and panel discussion, the country community shared its frustrations for the lack of female airplay while brainstorming ideas on how to move forward from the issue. Moderated by Change the Conversation co-founder and CMT senior vp of music strategy Leslie Fram, the panel included Sam Milkman, executive vp and senior consultant at Coleman Insights; Dr. Jada E. Watson, adjunct professor at the University of Ottawa; Cody Alan, host and executive producer at CMT Radio; Cris Lacy, senior vp, A&R at Warner Music Nashville; and Mike Molinar, GM at Big Machine Music.
While the study reports that 88% of those surveyed believe women play a large part in the history of country music, it found that about 7 in 10 listeners want more female artists in country music. Additionally, 84% of those surveyed want equal play for female artists. A positive statistic, Watson said more has to be done to make sure the percentage of females played at country radio actually increases.