Luke was most recently director of global content programming at Amazon Music.
Digital music veteran Alex Luke has joined SiriusXM and Pandora in the newly created role of senior vice president, digital content, it was announced on Tuesday. Starting this week, Luke will be in charge of programming for Pandora, as well as all editorial content on both services’ digital platforms.
Luke arrives at SiriusXM/Pandora from Amazon Music, where he had been director of global content programming since 2017. Prior to that he was a partner at Silicon Valley venture capital firm The Valley Fund, and from 2011 until 2013 he was executive vp of A&R at EMI Music, where he worked with artists including Katy Perry and David Guetta, among others. From 2003 until 2011, he was director of music programming and label relations at Apple, where his many duties included hosting his own iTunes-driven radio show.
Earlier in his career, Luke was a vp of programming at Napster, and in the mid-1990s he spent three years as a DJ and program director at legendary alt-rock radio station KPNT (The Point) in St. Louis, MO.