SBS Reports Rise in Revenue Amid 'Unprecedented' Radio Ratings on Both Coasts

Courtesy of SBS
Spanish Broadcasting System logo.

The company has the top two Spanish language radio stations in New York and Los Angeles.

Latin-owned radio network SBS (Spanish Broadcasting System) is celebrating "unprecedented" ratings success, with its stations ranking at No. 1 and No. 2 on the most recent Nielsen ratings in both New York and Los Angeles.

"In New York, both our stations are at the top," says SBS evp of programming Jesús Salas. "It's unprecedented in the history of SBS to have the two major general markets with the No. 1 and No. 2 Latin stations."

SBS' dominance in New York is not new. The network’s Mega 97.9 FM, a Latin urban and tropical station, has long been the ratings leader in New York, sometimes even topping rankings in the metropolitan area regardless of language.

This time, while Mega once again was the top-rated Spanish language station, SBS’ Amor 93.1, the network’s romantic station, came in at No. 2.

In Los Angeles, SBS’ Mega (96.3) also obtained the highest ratings for Spanish language radio, followed closely by regional Mexican station KLAX, according to Nielsen’s ratings for April through June 2019.

SBS’ ratings success goes hand in hand with the company’s overall positive performance for the second quarter. The Miami-based media company reported a 6% rise in consolidated net revenue, from $34.7 million to $36.9 million, for the quarter ending June 30. Radio accounted for the bulk of the income, up 5% to $32.9 million.

The radio group’s strong ratings and performance have been moving in that direction for the past 18 months, says company evp and COO Albert Rodriguez. "We’ve been doing a lot of research, we’ve been focusing on our core audience and what they want," says Rodriguez. "Each market we service is different. We’re doing more events than ever.”

"Lots of media companies do events, but we generate a lot of profits and we sell them out," adds Rodriguez, citing as an example SBS’ signature Calibash. The urban concert played two back-to-back nights at Los Angeles' Staples Center this year.

"Calibash is a staple in our Los Angeles footprint," says Rodriguez.  “We sold out two nights in row Staples. Try and sell Staples two nights in row."


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