Brian J. Monaco, president, global chief marketing officer, Sony/ATV, who was instrumental in making the deal, said in a statement, “For decades, Def Leppard has sold out stadium after stadium across the globe while continuing to reach a new generation of fans. We are proud to welcome Def Leppard to the Sony/ATV family and look forward to collaborating on opportunities within film, television and advertising that will expose Def Leppard’s rich catalog of music in new and exciting ways.”
He tells Billboard Sony/ATV and Def Leppard are also exploring the possibility of a documentary about the band.
The band’s manager, CSM co-founder Mike Kobayashi, said, “After numerous meetings, Brian Monaco was instrumental in closing the deal. The band looks forward to working directly with Brian and his team to further extend their iconic brand & catalog.”
Jon Platt, ?Sony/ATV chairman and CEO, added: “Def Leppard stands atop the titans of rock. Their cutting-edge sound and ferocious stage performances defined a generation like no other band. With timeless songs from ‘Rock of Ages’ to “Pour Some Sugar on Me”, Def Leppard extends its pop culture relevance to today. Working closely with Brian Monaco and the Sony/ATV team, we are thrilled to take their powerhouse catalog into the next millennium and beyond.”
According to Sony/ATV, Def Leppard have earned 2.5 billion streams since releasing their music digitally in January 2018. They were among the last hold outs to go onto streaming services. Following its catalog’s digital arrival, Hysteria returned to the top 40 of the Billboard 200 all-genre album chart for the first time since 1989.