Primary Wave Music Publishing has struck a marketing and administration deal with songwriter and guitarist Robbie Robertson, the company announced Thursday (Nov. 14). The publisher now represents the majority of Robertson’s catalog, including songs he wrote for The Band such as “Up On Cripple Creek”, “Rag Mama Rag” and “The Night They Drove Old Dixie Down.”
“I so look forward to mixing it up with Primary Wave. They bring a progressive outlook to today’s musical landscape,” said Robertson in a statement. “I find something extremely refreshing and ambitious about their working process. We have a lot of ideas in common, and I think this is going to be a terrific relationship, that I’m very excited about.”
In addition to Robertson’s music catalog, Primary Wave will also work to market his name and likeness.